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I have an 8 year-experience as a content editor manager, during which I penned creative copy contents on

fashion & jewelry for the likes of Harrod’s and Dolce & Gabbana, to name a few, whether on commission through agencies, or as an in- house editor.
As a freelancer, I worked on online product copy for Dolce & Gabbana, Versace, Moncler, Zegna and Bally.

In addition to this B to B activity, I also contributed to various international magazines: Air France Madame, Unflop Magazine (Italy), The Huffington Post, Stiletto (France), WWD.
I recently collaborated with MASADA Jeans, a brand based in Tel Aviv, Israel.
Thanks to my background in Marketing & Business (I hold a Master’s Degree from the ESSEC Paris Business School), I have a strong expertise in writing content tailored to sell and create desire. Inspirational copy is key to stand out in the never-
ending flow of information and products available online and on social networks. Words have the power to change people’s perception, catch their interest and ultimately lead to a purchase.
A literature lover, I treasure words and their ability to add depth to a piece of jewelry or a garment. As human beings, we all have a story, and are inspired by stories.

BRAND / COLLECTION NARRATIVES - PRESS RELEASES - PRODUCT COPY

MASADA DEAD SEA DENIM 2022
Specialised in vintage denim pieces - ISRAEL, Tel Aviv
Brand presentation: copy and layout

STILETTO 2013
Magazine (print)
Article about brands/ retailers focusing on a single product

STILETTO 2013
Magazine (print)
Article about Danish design and aesthetic influence

Morgan Freeman
Dolce&Gabbana Men SS11 fashion show - Milan 
Crédit: Swide Magazine - Dolce&Gabbana 2010
Interview by Delphine Hervieu

 

Matthew McConaughey
Dolce&Gabbana The One Gentleman  - Milan 
Crédit : Swide Magazine - Dolce&Gabbana 2010
Interview by Delphine Hervieu

Air France Madame sélection articles

AIR FRANCE MADAME 2012
Magazine (print)
Product selection and copy

 

Air France Madame interview Julien David

AIR FRANCE MADAME 2012
Magazine (print)
Inteview of designer Julien David

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