I have an 8 year-experience as a content editor manager, during which I penned creative copy contents on
fashion & jewelry for the likes of Harrod’s and Dolce & Gabbana, to name a few, whether on commission through agencies, or as an in- house editor.
As a freelancer, I worked on online product copy for Dolce & Gabbana, Versace, Moncler, Zegna and Bally.
In addition to this B to B activity, I also contributed to various international magazines: Air France Madame, Unflop Magazine (Italy), The Huffington Post, Stiletto (France), WWD.
I recently collaborated with MASADA Jeans, a brand based in Tel Aviv, Israel.
Thanks to my background in Marketing & Business (I hold a Master’s Degree from the ESSEC Paris Business School), I have a strong expertise in writing content tailored to sell and create desire. Inspirational copy is key to stand out in the never-ending flow of information and products available online and on social networks. Words have the power to change people’s perception, catch their interest and ultimately lead to a purchase.
A literature lover, I treasure words and their ability to add depth to a piece of jewelry or a garment. As human beings, we all have a story, and are inspired by stories.
BRAND / COLLECTION NARRATIVES - PRESS RELEASES - PRODUCT COPY
MASADA DEAD SEA DENIM 2022
Specialised in vintage denim pieces - ISRAEL, Tel Aviv
Brand presentation: copy and layout
Article about brands/ retailers focusing on a single product
Article about brands/ retailers focusing on a single product
Article about brands/ retailers focusing on a single product